Sales
Outsourcing

Welcome to your Partner for Sales and Marketing for Industrial Companies

Focused on
Industry

Sales of engineered products & services in industrial markets.

Your Local Office
in Germany

As-a-Service | Well-Connected | Fast & Easy

More than
just Sales

Utilize our Project Management Skills for Local Projects, Sourcing, or Sub-Contracting.

International
Team

Native Speakers of German, Dutch, English, Russian | Localized in every Target Market

  • 01
    Sales
    Outsourcing
  • 02
    Focused on
    Industry
  • 03
    Your Local Office
    in Germany
  • 04
    More than
    just Sales
  • 05
    International
    Team

Sales
Outsourcing

Welcome to your Partner for Sales and Marketing for Industrial Companies

Focused on
Industry

Sales of engineered products & services in industrial markets.

Your Local Office
in Germany

As-a-Service | Well-Connected | Fast & Easy

More than
just Sales

Utilize our Project Management Skills for Local Projects, Sourcing, or Sub-Contracting.

International
Team

Native Speakers of German, Dutch, English, Russian | Localized in every Target Market

  • 01
    Sales
    Outsourcing
  • 02
    Focused on
    Industry
  • 03
    Your Local Office
    in Germany
  • 04
    More than
    just Sales
  • 05
    International
    Team

Let us be a Part of Your Team.

Outsourced, but integrated in your organization.
We know how to do sales right.
We also know, how to sell complex technical products. Add our skills and our network to your sales assets, and let us grow your turnover.

BS International is a boutique sales outsourcing agency, originally founded in the south of Cologne, with an international reach. We strive to enable industrial companies with engineered products to become successful in Europe.

We can be your local office.

Take your market-entry steps with us into one of the regions we call home and can address natively: Germany, Switzerland, Austria, the Netherlands, Belgium, Luxemburg, Russia, or the Ukraine.

Having worked with dozens of B2B companies for sales-related or market-entry tasks, our team provides advice and knowledge critical to your local success.

Are you thinking about expanding your business into new regions? Let's talk about it.

Cologne

Germany

Moscow

Russia

Tallinn

Estonia

Manila

Philippines

Helsinki

Finland

What Makes us Different?

International

Cross-border sales is our specialty. We serve many foreign clients, who use us to enter Germany, and German clients who move into the Baltics, Nordics, Eastern Europe, or Russia with us. We speak 4 languages natively in our team.

Technical

We know how to sell engineered products. We have been former engineers, directors of engineering-focused businesses, technical project managers, or industrial consultants. We know how it works and which players are important in a capital goods sales process.

More than just sales

We are specialists in client communication. Therefore, we usually do not stop our communication with your clients, after the sale is done and the contract is signed. We are  communicator and supporter of the project management process until the delivery of the engineered product. Including support with local certifications, import, or logistics.

Our Focus Industries

Chemicals

The chemical industry is our home turf. We successfully sell equipment to nearly all chemical parks and factories in Germany, like BASF, Lanxess, Bayer, Covestro, Wacker, Cabot, and many others.

We have experience in selling engineered products like graphite equipment for highly corrosive appliances, heat exchangers, condensers, columns, reactors, high-pressure equipment for urea or ammonia synthesis, and many more pieces for this industry. 

Power & Waste-to-Energy

We have 20 years of experience in selling equipment to the power and waste-to-energy markets. No matter, if EPCs as prospects for new equipment in green-field or brown-field projects, or end users, such as utility companies, for spare parts or replacement pieces. We know the industry in and out and have formed long-standing relationships to rely on, when we pitch and place your product.

Turbine parts, boilers, pressure vessels, deaerators, feedwater tanks, condensers, expansion joints, and burners have been sold successfully by our team.

Pulp & Paper

Since more than 5 years we sell equipment like pressure vessels, steam accumulators and heat exchangers for our clients to the large paper mill EPCs in the Nordics. Also in the end user segment, with the actual paper mills, we have a network of connections on Germany and Western Europe.

Our product experience in this field also includes storage vessels, scrubbers, black liquor coolers, and dolezals.

Metals & Mining

Metallurgy plants have specific engineered equipment needs in a number of processes. For example, pickling lines need corrosion-resistant equipment pieces, and the industry is in transition from fossil fuel oven usage to electrification. We established the right connections in the industry for several clients of ours and know how to find the right approach.

Food & Bulk Solids Processing

Bulk solids, no matter, if in the food industry or in cement plants, need special equipment for handling of solid streams. We sold special heaters or coolers, as well as pneumatic transport systems and special rotary valves to the industry with success.

Our Services Portfolio

We like to offer you the experience of a fully integrated alternative to a new employee. We learn your mindset, and live your culture.

Sales Outsourcing Your Local Sales Powerhouse

Sales Outsourcing
Your Local Sales Powerhouse

Sales outsourcing is our main business. Imagine having a dedicated local branch 
for your business without the hassle of setting it up. That's what our Sales Outsourcing service offers. We handle your sales needs with full flexibility, acting as a seamlessly by-the-hour-scalable extension of your team.

Prospecting, marketing to generate inbound requests, cold outreach, lead qualification, and closing are all processes we cover for you in our team.

More on Sales Outsourcing
Expert Consulting Navigating Business Challenges

Expert Consulting
Navigating Business Challenges

In addition to sales outsourcing, we also provide a series of add-on or stand-alone consulting services. Need advice on local market strategy or market research? Our consulting services offer insights and solutions to answer those questions with you.

More on Consulting
Project Management From Start to Finish

Project Management
From Start to Finish

We don't jump off the wagon after a lead is generated, a sale is done, a contract is signed. Our project management service covers communication with customers and suppliers, import and export, and logistics. 

Until the delivery is done.

More on Project Management
Small-Client-Management Structural Communication and Management

Small-Client-Management
Structural Communication and Management

Let us deal with your smaller clients outside your key accounts, and we will nurture them like they're the most important part of your business. Our team will professionally represent your company and provide them with the highest level of service.

More on Small-Client-Management
Web & Linkedin Showcasing Your Business Online

Web & Linkedin
Showcasing Your Business
Online

We create and promote your company's local website or landing page. Furthermore, we are adept in the use of Linkedin as lead generation and interest triggering channel, which should not be ignored in sales.

More on Online Services

CRM Analytics,
Transparent Progress
Keeping You in the Know, Every Step of the Way

Stay updated with frequent CRM analytics and transparent reporting. We believe in keeping you informed, offering insights into our sales progress. You're always aware of how your investment is performing.

Why Choose BS International?

BS International is all about being quicker, more flexible, more affordable and culturally more connected to the target market, than an inside team of own employees.

Quick Market Entry

Companies looking to quickly enter a new market or geographical area often face time constraints that can make it challenging to set up an in-house sales team. BS International offers a fast solution by leveraging the flexibility and know-how of our sales experts as a service for you. Our experts are experienced in navigating various markets, helping businesses adapt quickly to market changes and establish a presence more efficiently.

Outsourcing sales speeds up your market entry process, letting you reap the benefits of building relationships and making money without the delays of hiring and training an internal team.

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Time saving

B2B sales can take up a lot of time with research, talking to people, and keeping up with leads. Luckily, outsourcing with us is a way to save time and money while still doing well in sales:

  1. Quick Finding of Leads: Instead of spending a lot of time searching the internet for potential customers, outsourcing lets you find leads faster and freeing up your own time.

  2. Easy Communication: Our outsourced salespeople can handle talking to customers and following up in the native language of the customer, so you don't have to spend a lot of time on that.

  3. Smart Decision-Making: Outsourcing lets you quickly look at customer data and sales numbers to make smart decisions about how to sell. We let you use your resources more targeted, especially in a start-up setting.


Cost Efficient

It is more cost-effective to work with us in a service agreement than building up and training an in-house solution. Between the hiring cycle, onboarding, and the lifetime of a sales engagement, you get a lot more bang for your buck if you work with us instead.

Also, your flexibility in increasing and decreasing hours of engagement is much higher, you can do that any time, instead of having to pay full-time equivalent salaries all the time through.

Additionally, working with us eliminates the need to invest in infrastructure and equipment, such as computers or office space. It ensures usage of the latest technology to support your sales. We work with CRM and time registration systems, as well as LinkedIn Sales Navigator, and several more programs and tools targeted to enhance sales efficiency. All are included in our engagement.

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Expert-Led Engagements:

Our team is comprised of senior experts in selling machinery and apparatus for plants, our management members have all at least 20 years of sales experience in industrial corporations.

Adaptable to Your Needs:

Whether it's full-scale outsourcing or targeted support, our services flex to fit your unique business requirements.

German Market Savvy:

Our deep understanding of the German market translates into sales strategies that are culturally nuanced and highly effective.

Consultative Selling Approach:

We don't just sell; we consult. This means understanding your client's needs and offering solutions that truly fit them.

Sales Outsourcing for
Engineered Products

Your engineered products demand a sales approach , which is consultative and explaining. We specialize in this type of sales, not shying away from explaining complex technical solutions to engineers. We educate ourselves about the benefits of your products in and out, to be able to make your products stand out in presentations we give.

A Network of Excellence

Access our team of professionals, each bringing a unique skill set to boost your sales processes and outcomes. The experience of our team members, collected in firms like Fluor, John Zink, Stork, De Jong Combustion, Bilfinger, and others, will be put to your advantage, when engaging us.

We help international companies enter into the Western European markets, Eurasia, the Nordics, the BENELUX, and particularly the German market, where we are headquartered.

We remove barriers for client organizations including language barriers, differences in doing business, time zone differences, lack of knowledge of regulations, consumer and employee habits. If a company is trying to bring its services or products to one of our active regions as quickly as possible, we are the best choice as partner and local office.

Ready to Boost Your Sales with us?

Book a meeting for a virtual cup of coffee with one of our founders.

Find out, if we click together. Without any strings attached.

Choosing us means partnering with a team that will be invested in your success. Our commitment is expanding your reach.

We function well in corporate settings, blending into industrial organizations, and are well at home in compliance structures and working with interfaces to different departments of your organization. 

So what are you waiting for?